With more than 60,000 files in our free library, the amount of choice for users is vast. This explains why after being featured in New Today the play count often tapers off.
The best way to stand out is to promote your content on your own channels (Instagram, Facebook, e-newsletter, etc). This drives more of your loyal listeners into the app, increasing not just the play count of your tracks but also the number of people who follow you.
The more people who follow you, the more who are notified every time you upload something new, decreasing your reliance on the exposure generated in New Today.
Links for all your content for promotional purposes can be found under the “Promote” tab on the Teacher Dashboard.
Secondly, I encourage you to revise the categorisation, presentation, and quality of your material. The more popular the topic and the more appealing your title and image, the more people who are likely to select your track over others.
For more tips, here is a link to Best Practices.